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John Cowan

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Top Stories by John Cowan

The long awaited Microsoft Azure pricnig model was announced recently. For a while I really thought Microsoft would use its fashionably late arrival to Cloud Computing to build upon the short comings of other vendors and maybe take advantage of the opportunity to establish a leadership position in Cloud Pricing. Alas, yesterday I discovered that Microsoft will instead add to the confusion when it comes to Cloud Pricing. Here is a snippet of what they announced: Azure pricing is a disappointment on three counts: It isn’t true utility or consumption computing pricing because the customer will not end up paying for what they actually use. Compute and Storage hours are a mistake because it presumes the full consumption of compute unit for any part of 1 hour. The customer doesn’t realize it but they are paying for computing resources they aren’t necessarily going to use... (more)

The Gartner Cloud Computing Smell Test

Gartner released five criteria to determine whether the pile you’ve been sniffing is in fact what you think it is. In general, I think this type of shoehorn analysis is dangerous because it never really goes deep enough. They are invariably so nebulous that in some small way my hacker nephew could probably qualify his College project. The problem with top down research like this is that the devil is always in the details. I took the liberty of regurgitating the list for you to peruse here: Service-Based: Consumer concerns are abstracted from provider concerns through service inte... (more)

Cloud Brokerage and the Future of the IT Utility

Abstract:  Cloud Brokerage is an emerging trend in the broader cloud computing industry.  Opinions differ widely about what it means to be a broker and the significance brokers will have on the future of the industry as a whole.    The reality is that the brokerage model signals the real potential to commoditize the compute utility, which will climax with the genesis of compute as a tradable commodity like soybeans, oil or minerals.  In this four part series we will take a deep dive into the concept of cloud brokerage and connect the dots between the key trends and market demands... (more)

The Long Tail of Cloud Computing?

My watered down translation of Long Tail theory is simply the notion that the aggregate sum of stuff buyers take in small, infrequent quantities will invariably outstrip the aggregate sum of the most popular counterparts. Research evidence is beginning to corroborate what we saw some three years ago: There is a Long Tail in Cloud Computing. Consider some well accepted research points from IDC and others of late: The Cloud Computing market will hit USD $42 Billion by 2012 Of that, more than 50% will comprise business process applications (the stuff we all use daily to run companie... (more)

Cloud Computing Is the Next Great Land Rush and It Is Happening Now

Cloud Computing is the next great land rush and it is happening now.  All the major technology companies have their offerings.  And it seems like everyone is entering the market – even the hosting companies want in on the land rush. In theory, migration to the Cloud makes business sense; you’re enabling companies to rent computing power that would cost them too much to buy.  I won’t bore you with yet another blog post on the ‘what is it’ topic.  There is a great synopsis of Cloud Computing published by Mache Creeger and I recommend checking it out.  In our model, we’re allowing ... (more)