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John Cowan

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Abstract:  Cloud Brokerage is an emerging trend in the broader cloud computing industry.  Opinions differ widely about what it means to be a broker and the significance brokers will have on the future of the industry as a whole.    The reality is that the brokerage model signals the real potential to commoditize the compute utility, which will climax with the genesis of compute as a tradable commodity like soybeans, oil or minerals.  In this four part series we will take a deep dive into the concept of cloud brokerage and connect the dots between the key trends and market demands that will shape a force few in the industry see coming and fewer still are prepared to accept. Part I:  The Analysts Weigh In The National Institute of Standards and Technology (NIST) has established a working paper on the subject of cloud brokerage, signaling the importance of a movement... (more)

Google Apps Reseller Model Is a Big Fat Joke!

I just watched Google’s Jeff Ragusa’s video clip explaining the Google Apps reseller model. If I didn’t know any better I would have thought the Just for Laughs Festival I attend every year started early. Here is the big joke: Google is offering a whopping 20% of the Google Apps revenue generated by the Channel for directing their customers to Google’s coffers. For those of you that don’t know yet, let me give you the math: Google charges $50 per year per user for access to Google Apps. Gee Goog, you shouldn’t have. I mean really! A cool $10 per year for every user I hand over? W... (more)

Cloud Computing Is the Next Great Land Rush and It Is Happening Now

Cloud Computing is the next great land rush and it is happening now.  All the major technology companies have their offerings.  And it seems like everyone is entering the market – even the hosting companies want in on the land rush. In theory, migration to the Cloud makes business sense; you’re enabling companies to rent computing power that would cost them too much to buy.  I won’t bore you with yet another blog post on the ‘what is it’ topic.  There is a great synopsis of Cloud Computing published by Mache Creeger and I recommend checking it out.  In our model, we’re allowing ... (more)

Understanding the Role of the Channel in Cloud Computing

Larry Walsh, of Channel Insider, recently tackled the sensitive subject of the role of the IT service Channel in the burgeoning market for cloud computing services and then subsequently posted a follow up. Since 6fusion is the only 100% Channel focused cloud computing provider in the market that I know of, I naturally read Larry’s piece with an extra amount of attention. Walsh makes a couple of very poignant observations about what is happening in the market regarding Cloud computing and the impact it has on the thousands of IT intermediaries we often call Resellers or Managed Ser... (more)

Microsoft Azure Pricing Adds to Cloud Confusion

The long awaited Microsoft Azure pricnig model was announced recently. For a while I really thought Microsoft would use its fashionably late arrival to Cloud Computing to build upon the short comings of other vendors and maybe take advantage of the opportunity to establish a leadership position in Cloud Pricing. Alas, yesterday I discovered that Microsoft will instead add to the confusion when it comes to Cloud Pricing. Here is a snippet of what they announced: Azure pricing is a disappointment on three counts: It isn’t true utility or consumption computing pricing because the c... (more)