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John Cowan

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Top Stories by John Cowan

My watered down translation of Long Tail theory is simply the notion that the aggregate sum of stuff buyers take in small, infrequent quantities will invariably outstrip the aggregate sum of the most popular counterparts. Research evidence is beginning to corroborate what we saw some three years ago: There is a Long Tail in Cloud Computing. Consider some well accepted research points from IDC and others of late: The Cloud Computing market will hit USD $42 Billion by 2012 Of that, more than 50% will comprise business process applications (the stuff we all use daily to run companies big and small) So, I can infer then that some $20 Billion will comprise the 2012 feed bag from which all the little cloud computing piggies will line up at the trough to consume. Not a bad market, from 10,000 feet away. But here's the thing. The cloud computing market is already becoming pre... (more)

Cloud Computing Is the Next Great Land Rush and It Is Happening Now

Cloud Computing is the next great land rush and it is happening now.  All the major technology companies have their offerings.  And it seems like everyone is entering the market – even the hosting companies want in on the land rush. In theory, migration to the Cloud makes business sense; you’re enabling companies to rent computing power that would cost them too much to buy.  I won’t bore you with yet another blog post on the ‘what is it’ topic.  There is a great synopsis of Cloud Computing published by Mache Creeger and I recommend checking it out.  In our model, we’re allowing ... (more)

How One Service Provider is Making Money from the Cloud

As you may or may not be aware, 6fusion is a channel focused company. That means we work exclusively with IT service providers of one variety or another to make the transition from legacy service models to a service model rooted in cloud computing. Our core technology is an algorithm that creates a single unit of measurement for the computing resources you need to run practically any application. You can check out our site to find out more, as this post isn’t intended to be a product pitch. But I thought I would take a few minutes to let readers know a bit more behind the video w... (more)

The IaaS Revolution: Report from the Frontlines

When we read about revolutions historically, they are invariably painted as a momentary epoch during which the world blissfully changes forever and where the victors relish in the glory of positive new direction. Granted, revolutionary ideas are often harmlessly hatched in pubs, coffee shops, online groups, and simple meet-ups. But the revolution itself is anything but blissful or momentary. Revolution is about upheaval. And upheaval only brings uncertainty, panic and divisiveness. Revolution is a mess. It’s ugly and unorganized. And the business of it is bloody. If you want to s... (more)

Six Things That I Think I Think for IaaS in 2011

I love this time of year because it is one of those rare occasions during the corporate and product development process where creative ideas and concepts designed to stimulate future success enter the entrepreneurial blood stream.  It is that rare moment where you have the benefit of an entire year of business fresh in your mind to build upon and an entire new year ahead of you to set new standards and push the envelope of success. For our company and for the industry, 2010 was a huge year.   We completed our Series A round of venture financing, relocated the company to the covete... (more)